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The Listing Prep Checklist
Twelve things to handle before the photographer arrives — so the photos come back right the first time, and nobody has to reshoot.
Joseph Barber · Real estate & interior photography, Southern California
Most reshoots aren't a photography problem. They're a preparation problem — a car in the driveway, a trash can in frame, mismatched bulbs throwing three different colors across one room. All of it is fixable in the hour before I show up.
Send this to your seller a few days ahead. It takes about forty-five minutes to work through, and it's the difference between a gallery you're proud to send and one you apologize for.
Before I arrive
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Turn every light on — and match the bulbs
Mixed color temperatures are the single most common problem I walk into. One warm bulb beside two daylight bulbs turns a clean white kitchen orange on one side and blue on the other. If you replace nothing else, match the bulbs in the main rooms.
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Open every blind and shade to the same height
Uneven blinds read as sloppy in a wide shot even when nothing else is wrong. Fully open is usually best; if there's harsh direct sun, half-open on every window beats fully open on some.
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Clear the driveway and the street out front
Move every car, including the neighbors' if you can ask politely. The exterior shot is the first image a buyer sees, and a parked car dates the photo and clutters the frame.
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Hide the trash and recycling bins
Garage, side yard, anywhere out of sight from the street. This one costs nothing and shows up in every exterior frame.
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Clear the kitchen counters completely
Small appliances, knife blocks, dish soap, sponges, paper towels — all of it away. A bowl of fruit or a single cutting board is plenty. Empty counters photograph as spacious; cluttered counters photograph as small.
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Remove personal photos, mail, and paperwork
Buyers need to imagine themselves living there, and family photos interrupt that. It's also a privacy matter — these images end up on the public internet.
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Bathrooms: lids down, fresh matching towels, counters bare
Toothbrushes, razors, and half-used bottles away. Matching towels in a single color read as intentional; mismatched towels read as lived-in.
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Put away everything belonging to a pet
Bowls, beds, crates, litter boxes, toys. A meaningful share of buyers have allergies or simply don't want a pet home, and the evidence costs you nothing to remove.
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Strip the refrigerator door
Magnets, kids' artwork, schedules, photos. A bare fridge door looks like a showroom; a covered one looks like someone else's house.
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Yard: hoses coiled, toys away, mow the day before
Mowing the morning of leaves clippings and mower tracks across the lawn in every exterior frame. The day before gives the grass time to settle.
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Pool: skim it, and switch the equipment off
Still water reflects the house and the sky. Running jets break up that reflection completely. Turn the pump off about thirty minutes before I arrive and the surface goes glassy.
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Switch off every TV and monitor
A black screen photographs cleanly. A screen mid-show dates the listing, competes for attention, and occasionally raises a licensing question nobody wants.
On timing. If the home faces west, late afternoon gives you warm light across the front elevation. East-facing homes photograph best in the morning. I'll usually suggest a window when we book — but if twilight exteriors matter to you, we need to plan the whole shoot around that one shot, because the window is roughly twenty minutes long.
On occupied homes. Vacant is easier, but occupied is normal and entirely workable. The list above matters more, not less, when someone still lives there.
Your first shoot with me is on me
I take four new agent relationships a month. If you'd like to see what the work looks like on one of your listings before committing to anything, that first one is on my dime.
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